ADCOUNTY MEDIA INDIA LIMITED

Operates a digital advertising technology (AdTech) business built around proprietary platforms: iSearchAds for app store optimization, OpsisPro as a performance engine, Adaxx Pro for programmatic branding, and PubFormer for publisher monetization, plus a new PUB-361 publisher reporting and ad operations platform integrated with Google Ad Manager 360 launched in February 2026. Revenue comes from selling digital advertising services and ad-tech platform access to clients in BFSI, iGaming, fintech, education, e-commerce, and entertainment sectors. The company runs operations from offices in 8 countries — India, UAE, Singapore, Indonesia, Malaysia, Philippines, Brazil, and Germany — and holds two subsidiaries: Adcounty Global Media LLC in Dubai and Adaxx Adtech & Media LLP, the latter acquired for Rs 10 crore in March 2026. Its largest cost line is materials and services at 58.1% of revenue, reflecting outsourced ad inventory and media buying, while employee cost is 3.3% and other operating expenses are 10% of revenue. The company has zero debt and listed on the BSE SME platform in July 2025, raising Rs 50.69 crore gross through its IPO, earmarked for capex (Rs 14 crore), working capital (Rs 25 crore), and unidentified acquisitions or general corporate purposes (Rs 9.15 crore).