Atul Auto Limited has informed the Exchange about Action(s) taken or orders passed
ATULAUTO · price
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Atul Auto and its subsidiary Atul Greentech Private Limited are facing a trademark infringement suit from Exxon Mobil Corporation over the use of the 'Mobil' mark. The company had appealed to the Delhi High Court's Divisional Bench to vacate an earlier ex-parte interim stay, but the court disposed of the appeal without lifting the stay. The court has directed parties to file replies and rejoinders by May 24, 2025, with the interim injunction application to be heard on May 26, 2025. To limit any commercial damage, the company has decided to rebrand its L5 electric passenger vehicles from 'Atul Mobili' to 'ATUL RIK' (a registered trademark of Atul Auto), and has already updated the ARAI approval certificate and Vahan portal accordingly.
The interim stay remains in force, which is an unfavourable outcome for the company and creates uncertainty over the 'Mobil' brand usage until the May 26 hearing. However, the proactive rebranding to 'ATUL RIK' and quick regulatory updates should help cushion any near-term hit to sales of the affected electric vehicle line.