Blue Dart Express Limited has informed the Exchange regarding a press release dated September 23, 2025, titled "Blue Dart s Diwali Express : Exclusive Discounts to Send Gifts Across India and Overseas".
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Blue Dart has launched a limited-period festive offer called 'Diwali Express' to encourage gift shipments during the Diwali season. Customers can avail up to 40% off on domestic gift shipments weighing 2-10 kg via Domestic Priority services, and up to 60% off on international non-document gift shipments at weight slabs of 3, 5, 10, 15, 20, and 25 kg to key global markets. The offer runs until 27 October 2025 and is available across all Blue Dart retail stores and via free home pick-up. Bookings can be made through phone, email, website, or in-store. The promotion leverages Blue Dart's reach to 56,400+ locations in India and 220 countries worldwide.
This is a routine seasonal marketing campaign, not a material financial event. It may provide a modest lift to festive quarter shipping volumes but is unlikely to have any meaningful impact on stock price or long-term shareholder value.