Capri Global Capital Limited has informed the Exchange regarding a press release dated Jun 16, 2025, titled "CGCL_PressRelease_Tarrakikhaath_June16_25".
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Awaiting price reaction for this filing.
Capri Global Capital Limited (Capri Loans) has launched a new brand campaign called #TarrakiKeHaath, which pays tribute to everyday self-employed professionals such as kirana shop owners, taxi drivers, tailors, and carpenters. The campaign features actor Pankaj Tripathi as brand ambassador and is conceptualized by Rediffusion Brand Solutions, Mumbai. It will run across multiple states with a 360-degree media rollout covering TV, print, and digital platforms to deepen brand connect in urban and semi-urban markets. The company highlighted its scale — AUM of over Rs 22,857 crore, 7.2 lakh+ customer accounts, 1,100+ branches, and 11,400+ employees as of March 31, 2025. The campaign aligns with Capri Loans' focus on MSME loans, gold loans, and affordable housing segments.
This is a brand-building and marketing initiative rather than a financial event, so limited direct impact on stock price. However, it signals the company's focus on expanding its customer base in MSME, gold loans, and affordable housing — key growth segments — which could support long-term business expansion and customer acquisition.