Press Release - Capri Loans Strengthens its South India Presence; Welcomes Nayanthara as Brand Ambassador
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Capri Global Capital Ltd (Capri Loans), a diversified retail-focused NBFC, has announced actress and entrepreneur Nayanthara as its new Brand Ambassador to strengthen its expansion into South India. Nayanthara joins existing brand ambassador Pankaj Tripathi, with the company citing her values of integrity, resilience and authenticity. The move targets South India's growing MSME ecosystem and rising demand for formal financial services. As of March 31, 2026, Capri Loans has an AUM of over Rs 36,600 crores, serves over 6.9 lakh customers, and operates 1,400+ branches across India with 13,700+ employees. The company's lending portfolio spans MSME loans, gold loans, construction finance and housing finance.
This is a brand-building and marketing initiative with no direct financial impact on shareholders. It signals management's focus on regional expansion in South India, which could support future AUM growth, but no material business numbers or guidance are disclosed in this announcement.