Devyani International Limited has informed the Exchange regarding a press release dated May 05, 2025, titled "Press Release".
DEVYANI · price
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Awaiting price reaction for this filing.
Devyani International Ltd. (DIL) has launched India's first New York Fries (NYF) store at Chhatrapati Shivaji Maharaj International Airport, Mumbai. NYF is a Canadian premium French fry brand established in 1983, owned by Recipe Unlimited Corporation, with over 140 stores globally across Canada, UAE, Saudi Arabia, and the US. The India menu will offer Classic Fries, Loaded Fries, Hot Dogs, Loaded Hot Dogs, Complete Meal Combos, and a dedicated pure vegetarian range. DIL is the largest Yum Brands franchisee in India (KFC, Pizza Hut) and also runs Costa Coffee and Vaango, operating over 2,000 stores across 280+ cities in India, Nigeria, Nepal, and Thailand as of December 2024. This marks DIL's first airport-based launch of a globally renowned fries-focused QSR brand in the Indian market.
This launch strengthens DIL's airport presence and adds a differentiated, fries-focused premium brand to its portfolio, potentially driving footfall-based revenue and brand diversification. For shareholders, it signals continued aggressive brand expansion and international tie-ups, which could support long-term growth if the concept scales beyond the initial airport location.