Press Release pursuant to name change of the Company to "DhanSafal Finserve Limited".
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On May 22, 2025, Luharuka Media & Infra Limited officially changed its name to DhanSafal Finserve Limited, with BSE scrip code 512048. The rebrand signals a strategic pivot from media and infrastructure to a digitally driven financial services business focused on retail lending, including personal loans, business loans, and income-generating credit for underserved communities in India's heartland. The new brand 'DhanSafal' combines 'Dhan' (wealth) and 'Safal' (success), with the tagline 'Jeevan Safal with DhanSafal.' The company plans to broaden its product portfolio, strengthen technology infrastructure, and reinforce its commitment to responsible lending under the new identity. The change will roll out across branches, website, stationery, digital platforms, and the stock ticker will be updated in due course, though the scrip code remains unchanged.
Shareholders should note this is a strategic repositioning from media/infrastructure into the NBFC/financial services space, which may affect how the stock is perceived and valued going forward. The scrip code (512048) stays the same for now, but a new stock ticker symbol is expected in future, which could briefly cause confusion for existing investors and tracking systems.