Indusind Bank Limited has informed the Exchange regarding a press release dated April 30, 2026, titled "IndusInd Bank reimagines fixed deposits for the modern Indian saver with its new Fixed bhi, Fabulous bhi campaign".
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IndusInd Bank has launched a new marketing campaign called 'Fixed bhi, Fabulous bhi' to promote its fixed deposit products. The campaign features three short digital films with a humorous take on how life plans change but fixed deposits remain reliable. The digital-first campaign is running across Instagram, Facebook, X, LinkedIn, and YouTube, supported by branch activations and pan-India out-of-home advertising. The Bank has included sign language in all films for universal accessibility. The campaign targets savers across life stages and highlights best-in-class interest rates, flexible tenures, seamless digital booking, and autorenewal features.
This is a marketing initiative to boost fixed deposit retail deposits and does not indicate any material financial change. The campaign aligns with the Bank's strategy to make savings simple and accessible through digital channels.