Karur Vysya Bank Limited has informed the Exchange regarding a press release dated May 29, 2026, titled "Karur Vysya Bank Elevates Premium Banking Experience with Visa Credit Card Portfolio".
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Karur Vysya Bank announced the launch of a new premium credit card portfolio in partnership with Visa, featuring four variants: Aura (Platinum), Samara (Signature), Altura (Infinite), and Eternis (Infinite). The cards target emerging affluent and affluent customers including salaried professionals, self-employed individuals and business owners. Benefits include travel perks, dining privileges, airport lounge access, hotel memberships, and accelerated reward points. The Bank reported its highest-ever annual net profit of Rs 2,510 crore for FY26, with total business of Rs 2,14,420 crore as of March 31, 2026. Existing customers can check eligibility through the KVB DLite mobile app.
This strategic move to capture the premium banking segment could boost fee income and deepen customer relationships. The partnership with Visa enhances the Bank's ability to compete in the affluent customer space, potentially supporting long-term revenue growth.