Karur Vysya Bank Ltd has submitted to BSE a copy of Press Release dated May 29, 2026 titled "Karur Vysya Bank Elevates Premium Banking Experience with Visa Credit Card Portfolio".
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Karur Vysya Bank announced the launch of a premium credit card portfolio on the Visa platform, introducing four card variants targeting affluent customers. The cards include Eternis and Altura (Visa Infinite), Samara (Visa Signature), and Aura (Visa Platinum), offering benefits like airport lounge access, hotel stays, dining privileges, and zero forex markup on select variants. The bank is targeting salaried professionals, self-employed individuals, and business owners with lifestyle-focused benefits. As of March 2026, KVB reported total business of ₹2,14,420 crore and its highest-ever annual net profit of ₹2,510 crore for FY26.
This launch strengthens KVB's affluent banking strategy and could boost fee income through card charges while deepening customer engagement with lifestyle benefits. The partnership with Visa provides internationally accepted payment infrastructure.