Poonawalla Fincorp Limited has informed the Exchange regarding a press release dated Jun 09, 2025, titled "Poonawalla Fincorp Launches Industry-First 24/7 Fully Digital Business Loans for MSMEs".
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Poonawalla Fincorp has launched 'Business Loan 24/7,' a fully digital, paperless business loan product aimed at micro, small, and medium enterprises (MSMEs). The product uses a Straight Through Processing (STP) model, allowing instant approval without branch visits or physical paperwork, and integrates with India's digital infrastructure including GST systems, account aggregators, and credit bureaus for risk assessment. The company will target MSMEs across Tier 1, 2, and 3 cities in retail, services, manufacturing, trade, and other sectors. PFL has an AUM of ₹35,631 crore as of March 31, 2025, operates across 18 states and 2 Union Territories, and is backed by the Cyrus Poonawalla Group. Management expects this to become a competitive advantage over the next 4-6 quarters, building on the initial success of a similar 24/7 digital lending product for salaried professionals.
This launch expands PFL's presence in the fast-growing MSME credit segment of India's $4 trillion economy, but the company has emphasized a gradual, risk-calibrated rollout, so meaningful financial contribution is likely to build over multiple quarters rather than immediately. For shareholders, it signals a strategic push toward digital lending scale, which could support future AUM growth if execution stays disciplined.