Poonawalla Fincorp Limited has informed the Exchange regarding a press release dated May 22, 2025, titled "Poonawalla Fincorp Accelerates AI-led Transformation in Customer Engagement and Compliance".
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Poonawalla Fincorp, a Cyrus Poonawalla Group-promoted NBFC, has deployed AI-powered solutions across its marketing and compliance functions. On the marketing side, the company has created over 100 customer cohorts and personas and launched 80-100 automated retargeting campaigns to sharpen borrower targeting. It has revamped its website with a self-serve portal, QR-code-based referrals, and credit score checks, with Phase 2 plans for 24-hour conversational AI support, 5 new languages, and a 10X boost in content generation using Gen AI. On the compliance side, it has built an in-house AI tool that scans RBI advisories, maps them to internal policies, and will eventually auto-generate compliance notes in hours instead of 2-3 days. The company already uses AI in debt management, HR, underwriting, audit, and governance, and reported AUM of ₹35,631 crore as of March 31, 2025.
The AI push signals a focus on operational efficiency, sharper customer acquisition, and faster regulatory response, which can support sustainable growth and risk management over the medium term. For shareholders, it reinforces Poonawalla Fincorp's positioning as a tech-forward NBFC, though there is no direct near-term financial impact from this announcement.