Emirates Holding Group and Moda Orama Ventures (MOVe), subsidiaries of Rose Merc Limited, Announce Inaugural Fashion Event ''Emirates Luxury Show'' the "Eternal Runway" in Dubai. Detailed ....
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Rose Merc Limited announced that its subsidiaries — Emirates Holding Group (UAE) and Moda Orama Ventures Pvt. Ltd. (MOVe) — are launching the inaugural edition of 'Eternal Runway,' a fashion event scheduled for 4th July 2025 at Marriott Al Jaddaf, Dubai. The invite-only event will fall under the Emirates Luxury Show umbrella and feature Indian designers, including headline designer Ken Ferns, with show direction by Shakir Shaikh. Emirates Holding Group owns the IP for the Emirates Luxury Show, while MOVe (a 50% subsidiary of Rose Merc) is conceptualizing Eternal Runway as a gateway to expand its fashion and lifestyle presence across the GCC region. No financial figures, revenue projections, or order details were disclosed in the filing.
This is a brand-building and marketing announcement with no immediate impact on revenue or earnings. Shareholders should view it as a strategic positioning move in the luxury fashion space rather than a value-driving event; any real financial benefit will depend on future monetization of these IPs which remains unproven.