Intimation regarding Signing of MoU with KheloMore Sports Private Limited.
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Rose Merc Limited has signed a Memorandum of Understanding (MoU) with KheloMore Sports Pvt. Ltd., a Mumbai-based sports-tech platform backed by Dream Sports (Dream11), to explore equity funding opportunities. Under the MoU, Rose Merc may directly invest in KheloMore and/or facilitate investment placements of up to ₹20 crores through its invested company Capital Square Advisors, which has a track record in debt syndication exceeding ₹75,000 crores. The partnership aims to help KheloMore scale to over 10,000 venues, enhance data analytics, and boost sports accessibility for Gen Z and rural demographics. The MoU is non-binding, valid for an initial two-year period, with definitive agreements to follow as needed.
This is a non-binding exploratory partnership, so there is no immediate financial impact, but it signals Rose Merc's strategic push into the sports-tech sector and could lead to actual investment of up to ₹20 crores if definitive agreements follow. Shareholders may view this as a positive diversification move into a high-growth segment, though the small deal size relative to typical BSE-listed companies limits material upside.