Intimation regarding Strategic MoU signed between Rose Merc Limited and SAM Corporate.
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Rose Merc Limited has signed a strategic Memorandum of Understanding (MoU) with SAM Corporate, a Dubai-headquartered global FinTech company specializing in AI-powered ESG (Environmental, Social, Governance) reporting and sustainability solutions. Under the MoU, the two companies will collaborate on client introductions, joint promotional activities, and supporting fund-raising efforts — with Rose Merc's associate Capital Square Advisors helping connect SAM to HNIs, venture capitalists, family offices, and strategic investors. SAM Corporate currently serves large corporates globally with its SAMESG product suite and projects an order book worth USD 4.6 million by year-end, operating across six countries including India, UK, US, and Singapore. The MoU is a non-binding preliminary agreement that sets the stage for deeper cooperation, giving Rose Merc a foothold in the fast-growing ESG compliance and BRSR reporting market while leveraging its capital markets network.
This diversifies Rose Merc into the high-growth AI-driven ESG compliance space, which could attract new investor interest and open cross-selling opportunities, though no revenue share, investment figures, or binding commitments have been disclosed, keeping the near-term financial impact uncertain.