Thomas Cook (India) Limited has informed the Exchange regarding Press Release of M/s. Sterling Holiday Resorts Limited, wholly owned subsidiary of M/s. Thomas Cook (India) Limited dated June 24, 2025 titled "Sterling Launches Premium Offbeat Getaway at Sterling Vanvasa, near Lansdowne - 8th Resort in Uttarakhand / Expanding India's Most Curated Holiday Network".
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Sterling Holiday Resorts, a wholly owned subsidiary of Thomas Cook (India), has launched a new premium resort called Sterling Vanvasa near Lansdowne in Uttarakhand. Spread over 30 acres of wooded forest at over 3,200 feet above sea level, the property features 33 colonial-style cottages and family suites, a multicuisine restaurant called Aranya, a swimming pool, meditation zones, and an event venue. This is Sterling's 8th resort in Uttarakhand and adds to the brand's existing network of 54 destinations and over 60 resorts with more than 3,200 keys. The launch supports Sterling's positioning as a curated holiday brand focused on offbeat, nature-driven getaways rather than crowded tourist spots.
This is a brand expansion update with no immediate material financial impact, but it signals continued execution of Sterling's growth strategy in the boutique leisure segment. For Thomas Cook shareholders, it reinforces the hospitality subsidiary's footprint but is unlikely to move the stock on its own.