Thomas Cook (India) Limited has informed the Exchange regarding a press release dated February 13, 2026, titled "Sterling Launches Sterling Saryu Ayodhya Its Second Hotel in the Holy City".
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Thomas Cook (India) Limited's wholly-owned subsidiary, Sterling Holiday Resorts, has launched Sterling Saryu Ayodhya, its second resort in the pilgrimage city of Ayodhya. The new property offers accommodations ranging from Cocoon Rooms to Junior Suites, an all-day vegetarian restaurant called The Saryu Café, banquet facilities, and is positioned as a comfort-led retreat for faith-led travel. The resort is located within convenient reach of Ayodhya's key temples and ghats, and also serves as a base for heritage circuits connecting Lucknow, Prayagraj, and Varanasi. Sterling Holiday Resorts currently operates across 58 destinations with over 3,700 keys, and is a 100% subsidiary of Thomas Cook (India), which is part of the Fairfax Financial Holdings group.
This is a business expansion move that strengthens Sterling's presence in the fast-growing pilgrimage and spiritual tourism segment, potentially supporting future revenue growth for Thomas Cook (India). The launch is unlikely to be a major stock-moving event on its own, but reinforces the company's destination-led growth strategy in high-demand religious travel hubs.