Thomas Cook (India) Limited has informed the Exchange regarding a press release dated April 07, 2025, titled "Sterling Debuts in Punjab with the Launch of Sterling Borderland Amritsar".
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Sterling Holiday Resorts, a wholly owned subsidiary of Thomas Cook (India), has opened its first resort in Punjab called Sterling Borderland Amritsar. The property is located on Lawrence Road, close to the Golden Temple, and offers Classic Rooms, Premier Rooms, and Junior Suites along with over 10,000 sq. ft. of event space for weddings and corporate events. With this launch, Sterling's footprint expands to 53 destinations across India, covering 61 resorts and over 3,200 rooms. The resort is positioned for both leisure and business travellers and includes the brand's signature restaurant, Curry Cravings.
This is a routine business expansion that strengthens Sterling's domestic footprint and adds a new revenue-generating property, but it is a single new hotel launch and is unlikely to materially move the stock. The company has not disclosed revenue contribution or capital investment details.