Thomas Cook (India) Limited has informed the Exchange regarding a press release of M/s. Sterling Holiday Resorts Limited, wholly owned subsidiary of M/s. Thomas Cook (India) Limited dated September 26, 2025, titled "Sterling Launches Sterling Kadumane Hills Sakleshpur An Exclusive Retreat for Relaxation and Reconnection".
THOMASCOOK · price
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Sterling Holiday Resorts, a wholly owned subsidiary of Thomas Cook (India) Limited, has launched a new boutique resort called Sterling Kadumane Hills in Sakleshpur, Karnataka. Spread across 14 acres in the Western Ghats, the resort features handcrafted wooden cottages, wellness and Ayurvedic offerings, and adventure experiences. This is Sterling's first boutique resort in Sakleshpur and its 4th property in Karnataka. Sterling now operates across 56 destinations with over 66 resorts and 3,400+ keys across India.
This is a brand and portfolio expansion move by Sterling Holidays, reinforcing Thomas Cook's hospitality growth strategy. While positive for long-term growth, the financial impact of a single new resort is likely incremental and not a material catalyst for the stock in the near term.