Thomas Cook (India) Limited has informed the Exchange regarding a press release dated August 31, 2025, titled "Thomas Cook India & SOTC Travel ink long-term strategic MOU with Queensland Tourism".
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Thomas Cook India and its group company SOTC Travel have signed a long-term, multi-pronged MOU with Tourism and Events Queensland (TEQ) to boost travel from India to Queensland, Australia. The partnership focuses on content creation, education & training, and joint marketing, targeting leisure, MICE, B-leisure, and sports tourism across India's metro, mini-metro, and Tier 2-3 markets. The MOU was signed by senior leadership of both Thomas Cook and SOTC with TEQ's International Director Katie Mills, in the presence of Queensland Premier Hon David Crisafulli MP. The collaboration leverages Thomas Cook's phygital model (digital platforms plus pan-India retail network) to position Queensland as a year-round destination, timed ahead of the 2032 Brisbane Olympics.
This is a positive strategic development that strengthens Thomas Cook's outbound Australia portfolio and could drive incremental revenue in leisure and MICE segments over the long term. As a partnership/MOU rather than a capital-intensive deal, it is unlikely to trigger an immediate stock price move but reinforces the company's outbound travel positioning.