The Exchange has received the disclosure under Regulation 29(1) of SEBI (Substantial Acquisition of Shares & Takeovers) Regulations, 2011 for ICICI Prudential Mutual Fund
FIRSTCRY · price
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On the reaction day the stock moved 6.7 pts less than Nifty Smallcap 250 and 6.2 pts less than its E-Retail/ E-Commerce peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.
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ICICI Prudential Mutual Fund, through its various schemes, bought 2,00,210 shares (0.038% of paid-up capital) of Brainbees Solutions Ltd (parent of FirstCry) on February 16, 2026, through the secondary (open) market. Before this purchase, the fund held 2,60,47,687 shares (4.99%); after the acquisition, its holding rose to 2,62,47,897 shares (5.028%), thereby crossing the 5% disclosure threshold under SEBI's Takeover Regulations. The fund has clarified it is a pure financial investor with no intention of taking control of the company. The total equity base of Brainbees stands at about 52.2 crore shares of face value ₹2 each.
This is a routine regulatory disclosure triggered because an institutional investor crossed the 5% mark; it is not a promoter action and signals a marginal increase in institutional confidence, with negligible direct impact on share price.