Brand Concepts Limited has informed the Exchange regarding 'Disclosure under Regulation 4(1) of the Securities and Exchange Board of India (Prohibition of Insider Trading) Regulations, 2015 ( Insider Trading Regulations ) paragraph 8.1(a) of the Code of Conduct for Prevention of Insider Trading of Brand Concepts Limited (the Code ); and under Regulation 7(2) of the Insider Trading Regulations by Mr. Pradeep Maheshwari (Seller) Promoter of the Company for disposing of 16,24,220 (Sixteen Lacs, Twenty Four Thousand & Two hundred & Twenty Only) equity shares constituting 13.01% of the shareholding of the company pursuant to inter se transfer of shares through off-market transactions'.
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Promoter Mr. Pradeep Maheshwari disposed of 16,24,220 equity shares (13.01% stake) of Brand Concepts Limited on May 8, 2026. The transaction was an off-market, inter-se transfer by way of gift to Mr. Prateek Maheshwari, a member of the Promoter Group. No monetary consideration was involved as this was a gift transfer. Following the sale, Mr. Pradeep Maheshwari's holding reduced from 19.78% to 6.77% of the company. The disclosure was filed under SEBI Insider Trading Regulations 4(1) and 7(2).
This represents a significant reduction in one promoter's stake (13.01 percentage points), though ownership remains within the promoter group. While no external sale occurred, the large quantum of shares transferred may signal potential consolidation of promoter holdings and could be monitored for further changes in promoter group dynamics.