Brand Concepts Limited has informed the Exchange regarding 'Disclosure under Regulation 4(1) of the Securities and Exchange Board of India (Prohibition of Insider Trading) Regulations, 2015 ( Insider Trading Regulations ) paragraph 8.1(a) of the Code of Conduct for Prevention of Insider Trading of Brand Concepts Limited (the Code ); and under Regulation 7(2) of the Insider Trading Regulations by Mr. Prateek Maheshwari (Acquirer) Member of Promoter Group of the Company for acquisition of 16,24,220 (Sixteen Lacs, Twenty Four Thousand & Two hundred & Twenty Only) equity shares constituting 13.01% of the shareholding of the company pursuant to inter se transfer of shares through off-market transactions
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Brand Concepts Limited received disclosure from Mr. Prateek Maheshwari, Managing Director and Member of Promoter Group, regarding acquisition of 16,24,220 equity shares (13.01% of shareholding) on 8th May 2026. The shares were transferred from Mr. Pradeep Maheshwari (Promoter) through an off-market, inter-se transfer by way of gift with no consideration. Prateek Maheshwari's holding increased from 11.03% (13,76,154 shares) to 24.04% (30,00,374 shares) post acquisition. This transaction qualifies under proviso (i) to Regulation 4(1) of SEBI Insider Trading Regulations and requires continued disclosure under Regulation 7(2).
This represents a significant consolidation of promoter holding by Prateek Maheshwari through inheritance or gifting arrangement between family members. No cash transaction means no capital outflow, but increases concentration of shares within the promoter group at 24.04% holding.