FSSAI bans 100 percent Pure label claim on Dabur products

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DABUR · price

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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.

Price reactionminutes from the announcement price · days from the prior close

+1.1%Reaction day

₹409.65

prior close

₹412.00

announcement price

After-mkt

timing

Nifty Midcap 150market+0.2%+0.8% vs market

Personal Care peers, median of 14sector+0.7%+0.4% vs sector

On the reaction day the stock moved 0.8 pts more than Nifty Midcap 150 and 0.4 pts more than its Personal Care peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

Minutes after the announcementfrom the announcement price · no benchmark

Stock

-1.1

10m

-0.9

15m

-1.1

30m

-0.4

Sessions after the filingfrom the prior close

StockMarketvs marketSectorvs sector

Reaction day

+1.1+0.2+0.8+0.7+0.4

Next day

+0.4-0.2+0.6+1.1-0.7

+0.6+0.1+0.5+0.4+0.1

+1.1+0.5+0.6+0.0+1.1

+0.5+0.5-0.0-0.5+0.9

-0.4+0.7-1.2-1.0+0.5

-1.1+0.3-1.4-0.7-0.4

15d

-3.8+0.8-4.6-3.5-0.3

-8.3-1.2-7.1-3.4-5.0

-7.6-6.8-0.7-10.1+2.5

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UpDownMarket · Nifty Midcap 150Sector · Personal Care peers, median of 14Pending

Minute windows have no benchmark: there is no intraday index history to compare against.

AI summary

Dabur clarified to stock exchanges after shares fell 2.42 percent on news that FSSAI issued a prohibitory order dated Aug 3, 2026 banning 100 percent Pure claims on some product labels including coconut water. An earlier FSSAI notice on the same issue was issued on Apr 8, 2026. Dabur says the label claims comply with law, product quality and safety are not questioned, and impact is limited to objected food products only. Labels are being transitioned without the 100 percent claim, and the company is seeking legal advice.

Likely market impact

Short-term stock pressure from regulatory action; business impact confined to relabelling of specific food products, no quality concerns flagged.