ICICI Prudential Life Insurance cuts stake in Honasa Consumer to 5.53 percent via open market sale

Fii Holding DeclinedOwnership Changes View source PDF Explain this filing

HONASA · price

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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.

Price reactionminutes from the announcement price · days from the prior close

-1.2%Reaction day

₹480.00

prior close

₹478.50

announcement price

In-mkt

timing

Nifty Smallcap 250market+0.2%-1.4% vs market

Personal Care peers, median of 14sector-0.6%-0.6% vs sector

On the reaction day the stock moved 1.4 pts less than Nifty Smallcap 250 and 0.6 pts less than its Personal Care peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

Minutes after the announcementfrom the announcement price · no benchmark

Stock

-0.6

10m

-0.8

15m

-0.5

30m

-0.2

Sessions after the filingfrom the prior close

StockMarketvs marketSectorvs sector

Reaction day

-1.2+0.2-1.4-0.6-0.6

Next day

-0.8-0.4-0.4-0.4-0.4

+1.0+0.1+0.9-1.0+2.0

+0.5+0.6-0.1-0.7+1.2

+2.3+0.3+1.9-1.6+3.9

+1.0+0.2+0.9-0.4+1.5

+1.1+0.7+0.5-2.0+3.1

15d

-1.0+1.2-2.2-4.8+3.8

-0.4-0.1-0.3-4.5+4.0

-8.3-4.8-3.5-4.0-4.3

—————

UpDownMarket · Nifty Smallcap 250Sector · Personal Care peers, median of 14Pending

Minute windows have no benchmark: there is no intraday index history to compare against.

AI summary

ICICI Prudential Life Insurance sold 8,92,850 shares of Honasa Consumer (parent of Mamaearth) on August 14, 2026 through the open market. This cut its stake to 5.53 percent from 5.80 percent prior to the transaction, and from 7.61 percent as last disclosed in January 2025. Total holding now stands at 1,80,21,966 shares. ICICI Pru Life is not part of the promoter group.

Likely market impact

Institutional investor trimming stake in a consumer brand; signals reduced conviction or portfolio rebalancing, may weigh on stock sentiment.