Promoter Varun Alagh raises Honasa stake by 0.57 percent via block deal

Promoter Stake BuyOwnership Changes View source PDF Explain this filing

HONASA · price

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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.

Price reactionminutes from the announcement price · days from the prior close

+3.3%Reaction day

₹267.30

prior close

₹273.05

announcement price

In-mkt

timing

Nifty Smallcap 250market · index membership as recorded later (tracked since Jun 2026)-0.5%+3.9% vs market

Personal Care peers, median of 13sector+1.2%+2.2% vs sector

On the reaction day the stock moved 3.9 pts more than Nifty Smallcap 250 and 2.2 pts more than its Personal Care peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

Minutes after the announcementfrom the announcement price · no benchmark

Stock

+1.6

10m

+1.6

15m

+1.0

30m

—

Sessions after the filingfrom the prior close

StockMarketvs marketSectorvs sector

Reaction day

+3.3-0.5+3.9+1.2+2.2

Next day

+8.2-0.7+8.9+0.8+7.4

+7.0+0.4+6.6+2.1+4.9

+6.3+0.3+6.0+1.8+4.5

+9.2+1.1+8.1+0.5+8.8

+9.3+1.4+7.9+0.5+8.7

+12.3+1.2+11.1+1.2+11.1

15d

+3.6-6.1+9.7-4.3+7.9

-0.2-5.9+5.7-1.8+1.6

+9.2-6.2+15.5-1.9+11.2

+11.6-14.0+25.6-14.2+25.8

UpDownMarket · Nifty Smallcap 250Sector · Personal Care peers, median of 13Pending

Minute windows have no benchmark: there is no intraday index history to compare against.

AI summary

Mr. Varun Alagh, Promoter of Honasa Consumer (parent of Mamaearth), acquired 18,51,851 equity shares (0.57% of share capital) through a block deal at INR 270 per share, aggregating to about INR 50 crore on December 29, 2025. Post acquisition, his personal holding rose to 32.45% and aggregate promoter group holding increased to 35.54% of total share capital.

Likely market impact

Promoter buying on the open market signals confidence in the company and is generally viewed positively by retail investors.