NOIDA demands Rs. 100.71 crore advertising fee from NTBCL

Regulatory & Legal View source PDF Explain this filing

NOIDATOLL · price

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Price reactionminutes from the announcement price · days from the prior close

-5.3%Reaction day

₹4.50

prior close

₹4.71

announcement price

After-mkt

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Nifty Microcap 250market · in no size index; the smallest one is used-0.2%-5.1% vs market

On the reaction day the stock moved 5.1 pts less than Nifty Microcap 250, over the same two closes: a difference in percentage points, not a measure of what the filing did.

Minutes after the announcementfrom the announcement price · no benchmark

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10m

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15m

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30m

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Sessions after the filingfrom the prior close

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Reaction day

-5.3-0.2-5.1

Next day

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AI summary

NOIDA, which granted NTBCL's toll-road concession, demanded Rs. 100.71 crore in advertisement licence fees and asked the company to remove advertisements within 15 days, citing a Supreme Court order. NTBCL says the computation was not shared and NOIDA wrongly applied its outdoor advertising policy to the privately operated DND Flyway. The company plans legal action.

Likely market impact

NOIDA's demand could lead to a Rs. 100.71 crore liability and advertising disruption, but NTBCL is contesting it and has not conceded the amount.