The details of allotment is given in the attached letter.
TCC · price
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TCC Concept Ltd has allotted 11,68,751 fully paid-up equity shares at Rs. 557.9445 per share (Rs. 10 face value + Rs. 547.9445 premium), aggregating to Rs. 65.21 crore. The shares were issued on a preferential basis to 18 non-promoter investors who are existing shareholders of Pepperfry Limited, as consideration other than cash for acquiring an additional 9.49% stake in Pepperfry on a fully diluted basis. The allotted shares will rank pari-passu with existing equity shares. This is part of a larger preferential issue plan involving 1,18,55,560 shares worth approximately Rs. 661.47 crore in total. Notable allottees include Panthera Growth Fund VCC (7,03,499 shares), Aarin Capital Partners, and Indiblu Investment Advisors.
This is a non-cash, share-swap-based acquisition, so there is no cash outflow for TCC Concept, but existing shareholders face equity dilution. The move deepens TCC Concept's strategic exposure to Pepperfry and brings Pepperfry shareholders onto TCC Concept's cap table, aligning interests between the two companies.