BSE: 544435
ADCOUNTY MEDIA INDIA LIMITED
Operates a digital advertising technology (AdTech) business built around proprietary platforms: iSearchAds for app store optimization, OpsisPro as a performance engine, Adaxx Pro for programmatic branding, and PubFormer for publisher monetization, plus a new PUB-361 publisher reporting and ad operations platform integrated with Google Ad Manager 360 launched in February 2026. Revenue comes from selling digital advertising services and ad-tech platform access to clients in BFSI, iGaming, fintech, education, e-commerce, and entertainment sectors. The company runs operations from offices in 8 countries — India, UAE, Singapore, Indonesia, Malaysia, Philippines, Brazil, and Germany — and holds two subsidiaries: Adcounty Global Media LLC in Dubai and Adaxx Adtech & Media LLP, the latter acquired for Rs 10 crore in March 2026. Its largest cost line is materials and services at 58.1% of revenue, reflecting outsourced ad inventory and media buying, while employee cost is 3.3% and other operating expenses are 10% of revenue. The company has zero debt and listed on the BSE SME platform in July 2025, raising Rs 50.69 crore gross through its IPO, earmarked for capex (Rs 14 crore), working capital (Rs 25 crore), and unidentified acquisitions or general corporate purposes (Rs 9.15 crore). AR · MarketPing reader · 2026-08-03
Revenue streams, as the annual report describes them. iSearchAds — app store optimization, OpsisPro — performance engine, Adaxx Pro — programmatic branding, PubFormer — publisher monetization, PUB-361 publisher reporting platform. Asset-light, zero-debt digital advertising technology company with proprietary platforms and global operations.
Exhibit 1: Financial summary, FY26–FY26 (all audited; no estimate years)
| ₹ crore · consolidated | FY26 |
|---|---|
| Revenue | 86 |
| EBITDA (ex other income) | 25 |
| margin % | 28.7 |
| Owners' profit | 20 |
| EPS, as reported (₹) | 9.65 |
| ROE % · ROCE % | 18.9 · 25.2 |
| Debt / equity (x) | 0.00 |
| Cash from operations | (11) |
| Capex | (0) |
Exhibit 2: Quarterly performance, last 3 quarters
| ₹ crore | Q3 FY26 | Q4 FY26 | Q1 FY27 |
|---|---|---|---|
| Revenue | 21 | 52 | 25 |
| Profit before tax | 7 | 16 | 7 |
| Net profit | 5 | 12 | 5 |
| EPS (₹) | 2.33 | 5.24 | 2.28 |
Exhibit 3: Peers — basic industry group, by market cap
| Company | M.cap ₹ cr | P/E | P/B | EV/EBITDA | ROE % | ROCE % | Rev CAGR 5y % | EBITDA m. % |
|---|---|---|---|---|---|---|---|---|
| ONMOBILE GLOBAL LTD. | 550 | — | 0.88 | 16.0 | (1.8) | (1.4) | (1.3) | (9.4) |
| Novus Loyalty Limited | 272 | 27.8 | 4.42 | — | 15.1 | 19.8 | — | 9.5 |
| ADCOUNTY MEDIA INDIA LIMITED ◆ | 158 | 7.1 | 1.47 | 5.3 | 18.9 | 24.9 | — | 28.5 |
| EMIAC TECHNOLOGIES LIMITED | 73 | 78.6 | — | — | — | 21.7 | — | — |
Exhibit 4: Where the company sits in its group
| Metric | Company | Group median | Rank | Better than |
|---|---|---|---|---|
| P/E (TTM) | 7.1 | 7.5 | 8 of 19 | 61% |
| P/B | 1.5 | 0.9 | 13 of 17 | 25% |
| ROCE | 24.9 | 9.8 | 3 of 24 | 91% |
| ROE | 18.9 | 3.8 | 2 of 18 | 94% |
| Debt / Equity | 0.0 | 0.0 | 1 of 18 | 65% |
| EBITDA margin | 28.5 | 20.6 | 2 of 16 | 93% |
| Market cap | 158 | 144 | 12 of 24 | 52% |
Exhibit 5: Filings of the last 90 days, with the measured price reaction
| Date · filing | Category | Importance | Next day % | 5-day % |
|---|---|---|---|---|
| 8 Oct 2026 · AdCounty Media partners Dailymotion for India video ads | strategic transactions | medium | — | — |
| 6 Oct 2026 · Compliance certificate under SEBI DP Regulation 74(5) for Q2 FY26 | compliance | minimal | — | — |
| 29 Sept 2026 · All 5 resolutions passed at AdCounty's 9th AGM with over 99 percent approval | board shareholder meetings | low | — | — |
| 28 Sept 2026 · AdCounty Media 9th AGM concludes; 5 resolutions tabled including pay hike | board shareholder meetings | low | — | — |
| 25 Sept 2026 · Trading window closed for Q2 FY27 results from Oct 1, 2026 | compliance | minimal | — | — |
| 8 Sept 2026 · AdCounty Media updates on Adaxx Pro acquisition; 99.95% stake bought for Rs 10 cr | strategic transactions | high | — | — |
| 4 Sept 2026 · Notice of 9th AGM and remote e-voting published in newspapers | compliance | minimal | — | — |
| 3 Sept 2026 · AdCounty Media FY26 Annual Report and 9th AGM Notice filed | board shareholder meetings | medium | — | — |
| 3 Sept 2026 · AdCounty Media files FY26 Annual Report, 9th AGM set for Sep 28 | board shareholder meetings | medium | — | — |
| 1 Sept 2026 · Board approves FY26 report, fixes 9th AGM on Sep 28; hikes WTD pay to Rs 5 lakh/month | board shareholder meetings | low | — | — |
How to read this document
| Where a broker report shows | This document shows | Why |
|---|---|---|
| A rating (BUY / ADD / REDUCE / SELL) | A state: the latest filed quarter and the measured reactions | an event is a fact; a rating is an opinion that requires SEBI RA registration |
| A target price and upside | The current price and the multiples against the group | a target is a forecast; a multiple is a measurement |
| Estimate years marked E | More audited years; no estimates | MarketPing publishes no forecasts — your own model lives on the Models page |
Sources, method and disclosures
This document is a statistical summary of publicly filed information and market data, prepared by software from primary sources: SEBI results XBRL filed with BSE and NSE, LODR disclosures, shareholding patterns, exchange price data. It contains no research recommendation, no price target and no opinion on the merits of any security, and is not a research report within the meaning of the SEBI (Research Analysts) Regulations, 2014, Regulation 2(1)(w)(vii). Financial statements are as filed (consolidated where the company files consolidated results). Ratios are computed over filed lines. Where a figure is unavailable the table shows a dash rather than an estimate. The business brief is written by MarketPing's reader from the annual report and checked against it; no figure in a table was generated by a model. Nothing here constitutes investment advice, an offer or a solicitation; readers should consult a SEBI-registered adviser before acting. MarketPing is not a SEBI-registered intermediary.