BSE: 543651
DAPS ADVERTISING LIMITED
Outdoor advertising operator based in Kanpur that sells space on hoardings and LED screens to advertisers. The asset base grew from 8 hoardings and 1 LED screen at the start of 2024 to 28 hoardings and 7 LED screens across Kanpur by early 2026, with a recent addition of 10 hoardings and 3 LED screens at high-traffic locations including Ghantaghar, Phoolbagh, and IMA Hall. Revenue from operations came in at Rs. 2,217 lakhs for FY26 versus Rs. 1,907 lakhs in FY25, with Profit After Tax of Rs. 135.45 lakhs. The cost structure is dominated by materials at 81.4% of revenue, followed by employee cost at 6.6% and other opex at 4.5%; capex was 0% of revenue. Short-term borrowings surged to Rs. 141.35 lakhs from Rs. 5.65 lakhs and operating cash flow fell to Rs. 113.45 lakhs from Rs. 274.86 lakhs on higher trade receivables and security deposits. AR · MarketPing reader · 2026-08-02
Revenue streams, as the annual report describes them. Outdoor advertising. Asset-light outdoor advertising with high working capital intensity and material-heavy cost base
Exhibit 1: Financial summary, FY23–FY26 (all audited; no estimate years)
| ₹ crore · standalone | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|
| Revenue | 30 | 20 | 19 | 22 |
| EBITDA (ex other income) | — | — | — | — |
| margin % | — | — | — | — |
| Owners' profit | — | — | — | — |
| EPS, as reported (₹) | 2.52 | 2.10 | 2.29 | 2.62 |
| ROE % · ROCE % | — · 18.0 | — · 9.5 | — · 9.6 | — · 10.4 |
| Debt / equity (x) | — | — | — | — |
| Cash from operations | 1 | (1) | 3 | 1 |
| Capex | — | — | (0) | 0 |
Exhibit 2: Quarterly performance, last 7 quarters
| ₹ crore | Q4 FY23 | Q2 FY24 | Q4 FY24 | Q2 FY25 | Q4 FY25 | Q2 FY26 | Q4 FY26 |
|---|---|---|---|---|---|---|---|
| Revenue | 16 | 11 | 10 | 8 | 11 | 10 | 12 |
| Profit before tax | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| Net profit | — | — | — | — | — | — | — |
| EPS (₹) | 2.14 | 2.14 | 1.13 | 0.78 | 1.51 | 0.87 | 1.75 |
Exhibit 3: Peers — basic industry group, by market cap
| Company | M.cap ₹ cr | P/E | P/B | EV/EBITDA | ROE % | ROCE % | Rev CAGR 5y % | EBITDA m. % |
|---|---|---|---|---|---|---|---|---|
| SIGNPOST INDIA LIMITED | 1,272 | 17.3 | 4.37 | 9.6 | 24.1 | 24.9 | — | 23.1 |
| Bright Outdoor Media Limited | 733 | 6.6 | — | — | — | 17.3 | — | — |
| R K SWAMY LIMITED | 394 | 17.3 | 1.49 | 7.0 | 8.4 | 9.7 | — | 13.1 |
| DIGICONTENT LIMITED | 129 | 105.8 | 3.50 | 6.2 | 2.2 | 3.4 | 14.4 | 2.0 |
| Chatterbox Technologies Limite | 46 | 9.1 | — | — | — | 17.6 | — | — |
| TOSS THE COIN LIMITED | 30 | 10.7 | — | — | — | 25.5 | — | — |
| Sungold Media and Entertainmen | 28 | 560.0 | 2.38 | — | 0.2 | 0.3 | — | 5.3 |
| THINKINK PICTUREZ LIMITED | 26 | 9.0 | 0.17 | — | 0.9 | 1.1 | — | — |
Exhibit 4: Where the company sits in its group
| Metric | Company | Group median | Rank | Better than |
|---|---|---|---|---|
| P/E (TTM) | 3.8 | 9.1 | 3 of 11 | 80% |
| ROCE | 10.0 | 10.0 | 6 of 11 | 50% |
| Revenue growth | 28.3 | 11.6 | 2 of 7 | 83% |
| Market cap | 10 | 29 | 11 of 12 | 9% |
Exhibit 5: Filings of the last 90 days, with the measured price reaction
| Date · filing | Category | Importance | Next day % | 5-day % |
|---|---|---|---|---|
| 19 Oct 2026 · DAPS Advertising replies to BSE query on unusual price movement | regulatory legal | medium | — | — |
| 12 Oct 2026 · BSE seeks clarification on significant price movement | regulatory legal | high | — | — |
| 8 Oct 2026 · Compliance Certificate under SEBI Regulation 74(5) - Q2 FY27 | compliance | minimal | — | — |
| 25 Sept 2026 · Trading Window Closed from Oct 1, 2026 for Half-Year Results | compliance | minimal | — | — |
| 22 Sept 2026 · 27th AGM results: all 8 resolutions passed, dividend of Rs 0.25/share declared | compliance | minimal | — | — |
| 19 Sept 2026 · Srishti Chaturvedi redesignated as Executive Director | management changes | medium | — | — |
| 19 Sept 2026 · Director designation change approved at AGM | management changes | medium | — | — |
| 19 Sept 2026 · 27th AGM proceedings held; final dividend of Rs 0.25 per share proposed | board shareholder meetings | low | — | — |
| 26 Aug 2026 · DAPS Advertising publishes 27th AGM notice in newspapers | compliance | minimal | — | — |
| 25 Aug 2026 · FY26 Annual Report and 27th AGM notice filed with BSE | results | high | — | — |
How to read this document
| Where a broker report shows | This document shows | Why |
|---|---|---|
| A rating (BUY / ADD / REDUCE / SELL) | A state: the latest filed quarter and the measured reactions | an event is a fact; a rating is an opinion that requires SEBI RA registration |
| A target price and upside | The current price and the multiples against the group | a target is a forecast; a multiple is a measurement |
| Estimate years marked E | More audited years; no estimates | MarketPing publishes no forecasts — your own model lives on the Models page |
Sources, method and disclosures
This document is a statistical summary of publicly filed information and market data, prepared by software from primary sources: SEBI results XBRL filed with BSE and NSE, LODR disclosures, shareholding patterns, exchange price data. It contains no research recommendation, no price target and no opinion on the merits of any security, and is not a research report within the meaning of the SEBI (Research Analysts) Regulations, 2014, Regulation 2(1)(w)(vii). Financial statements are as filed (consolidated where the company files consolidated results). Ratios are computed over filed lines. Where a figure is unavailable the table shows a dash rather than an estimate. The business brief is written by MarketPing's reader from the annual report and checked against it; no figure in a table was generated by a model. Nothing here constitutes investment advice, an offer or a solicitation; readers should consult a SEBI-registered adviser before acting. MarketPing is not a SEBI-registered intermediary.