Builds AI-powered loyalty, rewards and customer engagement technology for banks, fintechs, retailers and large enterprises. Revenue comes entirely from its 'Software & IT Solutions & Loyalty Programme' segment, which earned Rs 127.73 crore in the period to 31 March 2026 with segment EBIT of Rs 12.36 crore. Major wins include an Rs 88 crore loyalty mandate from Central Bank of India and a partnership with Bank of Abyssinia in Ethiopia, while international revenue stood at Rs 3.3 crore (~2.6% of mix) in FY26. The platform serves 100+ enterprise clients, processes 40+ crore transactions monthly across 4+ crore consumers, and is being extended with a proprietary AI engine called NoCXy AI (12 specialised agents). The cost structure is asset-light: no direct materials, employees at 3.4% of revenue and other operating expenses at 15.6%, with capex negligible. After a March 2026 BSE SME listing, plans include setting up a UAE subsidiary, pursuing a PPI licence, and small acquisitions in the US and Australia. AR · MarketPing reader · 2026-08-02
Revenue streams, as the annual report describes them. Software & IT Solutions & Loyalty Programme (100%). Asset-light, technology-and-services business in enterprise loyalty and customer engagement
| ₹ crore · consolidated | FY26 |
|---|---|
| Revenue | 127 |
| EBITDA (ex other income) | 12 |
| margin % | 9.7 |
| Owners' profit | 9 |
| EPS, as reported (₹) | 7.54 |
| ROE % · ROCE % | 15.1 · 19.8 |
| Debt / equity (x) | 0.00 |
| Cash from operations | 19 |
| Capex | (0) |
| ₹ crore | Q2 FY26 | Q4 FY26 |
|---|---|---|
| Revenue | 56 | 56 |
| Profit before tax | 5 | 5 |
| Net profit | 4 | 4 |
| EPS (₹) | 3.15 | 3.15 |
| Company | M.cap ₹ cr | P/E | P/B | EV/EBITDA | ROE % | ROCE % | Rev CAGR 5y % | EBITDA m. % |
|---|---|---|---|---|---|---|---|---|
| ONMOBILE GLOBAL LTD. | 500 | — | 0.80 | 14.5 | (1.8) | (1.4) | (1.3) | (9.4) |
| Novus Loyalty Limited ◆ | 323 | 33.0 | 5.26 | — | 15.1 | 19.8 | — | 9.5 |
| ADCOUNTY MEDIA INDIA LIMITED | 202 | 9.1 | 1.89 | 6.9 | 18.9 | 24.9 | — | 28.5 |
| EMIAC TECHNOLOGIES LIMITED | 88 | 94.8 | — | — | — | 21.7 | — | — |
| Metric | Company | Group median | Rank | Better than |
|---|---|---|---|---|
| P/E (TTM) | 33.0 | 9.3 | 17 of 20 | 16% |
| P/B | 5.3 | 1.0 | 17 of 17 | 0% |
| ROCE | 19.8 | 9.8 | 5 of 24 | 83% |
| ROE | 15.1 | 3.5 | 3 of 19 | 89% |
| Debt / Equity |
| Date · filing | Category | Importance | 1-day % | 5-day % |
|---|---|---|---|---|
| 10 Sept 2026 · Cent Rewardz points now redeemable on IRCTC and Delhi Metro Sarthi App | business updates | medium | — | — |
| 5 Sept 2026 · Novus Loyalty: All 3 EGM resolutions passed unanimously | board shareholder meetings | low | — | — |
| 4 Sept 2026 · Novus Loyalty EGM approves capital hike, ESOP 2026 and Dubai subsidiary | corporate actions | medium | — | — |
| 4 Sept 2026 · EGM passed: capital hike to Rs 21 cr, ESOP 2026 and Dubai subsidiary approved | board shareholder meetings | low | — | — |
| 3 Sept 2026 · EGM concluded on 3 Sept 2026, all 3 resolutions passed | board shareholder meetings | low | — | — |
| 31 Aug 2026 · Novus Loyalty signs term sheet to acquire 80.87% in AutoPe for about Rs 105 Cr | strategic transactions | high | — | — |
| 7 Aug 2026 · EGM on Sep 3: Authorised capital hike, ESOP 2026, Dubai subsidiary plan | board shareholder meetings | low | — | — |
| 5 Aug 2026 · Independent Director Rajesh Sureka resigns from Novus Loyalty | management changes | medium | — | — |
| 5 Aug 2026 · Independent Director Rajesh Sureka Resigns from Novus Loyalty | management changes | medium | — | — |
| 4 Aug 2026 · Novus Loyalty wins 3-yr loyalty tech deal with Hero Housing Finance | business updates | medium | — | — |
| Where a broker report shows | This document shows | Why |
|---|---|---|
| A rating (BUY / ADD / REDUCE / SELL) |
| 0.0 |
| 0.0 |
| 2 of 19 |
| 61% |
| EBITDA margin | 9.5 | 20.6 | 11 of 16 | 33% |
| Market cap | 323 | 165 | 10 of 24 | 61% |
| A state: the latest filed quarter and the measured reactions |
| an event is a fact; a rating is an opinion that requires SEBI RA registration |
| A target price and upside | The current price and the multiples against the group | a target is a forecast; a multiple is a measurement |
| Estimate years marked E | More audited years; no estimates | MarketPing publishes no forecasts — your own model lives on the Models page |
This document is a statistical summary of publicly filed information and market data, prepared by software from primary sources: SEBI results XBRL filed with BSE and NSE, LODR disclosures, shareholding patterns, exchange price data. It contains no research recommendation, no price target and no opinion on the merits of any security, and is not a research report within the meaning of the SEBI (Research Analysts) Regulations, 2014, Regulation 2(1)(w)(vii). Financial statements are as filed (consolidated where the company files consolidated results). Ratios are computed over filed lines. Where a figure is unavailable the table shows a dash rather than an estimate. The business brief is written by MarketPing's reader from the annual report and checked against it; no figure in a table was generated by a model. Nothing here constitutes investment advice, an offer or a solicitation; readers should consult a SEBI-registered adviser before acting. MarketPing is not a SEBI-registered intermediary.
