This is informed to the Exchange that Company is entered into strategic partnership with Blinkit, to strengthen its distribution network. The details Press Release for the same is enclosed ....
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Aayush Wellness Ltd has entered into a strategic partnership with Blinkit (Blink Commerce Private Limited), one of India's leading quick-commerce platforms, to distribute its health and wellness products through Blinkit's hyperlocal delivery network. The collaboration supports the company's omnichannel expansion strategy, aiming to improve real-time product availability, supply-chain efficiency, and customer reach across metropolitan and emerging urban centres. No equity stake, board seat rights, or share-subscription rights are involved, and the partner is not a related party. The company highlights that India's nutraceutical market is valued at around USD 32 billion in 2024 and is projected to grow to USD 75 billion by 2033 at roughly 10% CAGR.
This is a positive distribution-expansion move that could improve product visibility and revenue reach for a small-cap wellness company, but no financial terms, deal value, or revenue expectations have been disclosed, so the near-term earnings impact remains uncertain.