Affle 3i Limited has informed the Exchange regarding a press release dated January 02, 2026, titled "Affle Appoints Sameer Sondhi as Chief Strategic Investments Officer and CEO, North America".
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Affle 3i Limited has appointed Sameer Sondhi as Chief Executive Officer for North America, along with a dual role as Chief Strategic Investments Officer. Sameer is an industry veteran who previously held senior roles at Verve (including CEO and Chief Revenue Officer) and earlier at InMobi, with experience scaling adtech businesses in developed markets. He holds a master's degree in computer science and will lead Affle's North America expansion and strategic investments, aligned with the company's 10x growth vision for its third decade. Anuj Khanna Sohum continues as Chairperson, MD & CEO of the company.
This senior external hire signals Affle's aggressive push into the North American market and a focus on inorganic growth through strategic investments, which could support long-term revenue expansion and is generally viewed as a positive step for shareholder value.