Affle 3i to acquire AdColony tech assets and trademark from DT

Listed Co AcquisitionStrategic Transactions View source PDF Explain this filing

AFFLE · price

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Price reactionminutes from the announcement price · days from the prior close

-0.2%Reaction day

₹1478.30

prior close

₹1525.00

announcement price

After-mkt

timing

Nifty Smallcap 250market+0.4%-0.7% vs market

IT Enabled Services peers, median of 74sector+0.8%-1.0% vs sector

On the reaction day the stock moved 0.7 pts less than Nifty Smallcap 250 and 1.0 pts less than its IT Enabled Services peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

Minutes after the announcementfrom the announcement price · no benchmark

Stock

-0.5

10m

-0.9

15m

-1.2

30m

-0.9

Sessions after the filingfrom the prior close

StockMarketvs marketSectorvs sector

Reaction day

-0.2+0.4-0.7+0.8-1.0

Next day

-0.2+1.2-1.3+0.4-0.6

+1.1+1.8-0.8+1.0+0.1

-0.6+2.4-3.0+0.7-1.3

-0.2+3.2-3.4+0.6-0.8

-0.7+2.6-3.3-0.6-0.1

-2.1+2.4-4.5-0.3-1.8

15d

-1.2+1.8-3.0-3.1+1.9

+3.7+4.7-1.0-1.8+5.5

+15.9+5.9+10.0-6.3+22.2

+3.8+3.3+0.5-7.7+11.5

UpDownMarket · Nifty Smallcap 250Sector · IT Enabled Services peers, median of 74Pending

Minute windows have no benchmark: there is no intraday index history to compare against.

AI summary

Affle 3i's subsidiary Affle MEA FZ LLC has signed a definitive asset purchase agreement with Digital Turbine (DT, NASDAQ: APPS) to acquire AdColony's SDK for Android/iOS, tech platform, publisher and mediation integrations, brand name, domain and related goodwill. The deal supports Affle's 10X growth strategy, expanding its mobile publisher reach and AI-powered CPCU ad platform. Financial terms were not disclosed. DT will continue as an ongoing commercial partner and focus on its DTX exchange platform.

Likely market impact

Strengthens Affle's global ad-tech stack and publisher reach; supports 10X growth plan. Deal economics undisclosed, so margin and ROI impact yet to be assessed.