Affle 3i to acquire AdColony tech assets and trademark from DT

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AFFLE · price

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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.

Price reaction · full curve 14 horizons · vs prior close

-0.2%1-day move

₹1478.30

prior close

₹1525.00

base price

After-mkt

timing

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-0.5-0.9-1.2-0.9-0.2+1.1-0.6-0.2-0.7-2.1-1.2+3.7——

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AI summary

Affle 3i's subsidiary Affle MEA FZ LLC has signed a definitive asset purchase agreement with Digital Turbine (DT, NASDAQ: APPS) to acquire AdColony's SDK for Android/iOS, tech platform, publisher and mediation integrations, brand name, domain and related goodwill. The deal supports Affle's 10X growth strategy, expanding its mobile publisher reach and AI-powered CPCU ad platform. Financial terms were not disclosed. DT will continue as an ongoing commercial partner and focus on its DTX exchange platform.

Likely market impact

Strengthens Affle's global ad-tech stack and publisher reach; supports 10X growth plan. Deal economics undisclosed, so margin and ROI impact yet to be assessed.