Amagi expands partnership with TV9 Network for CTV and digital operations

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Price reactionminutes from the announcement price · days from the prior close

+3.1%Reaction day

₹642.00

prior close

₹661.50

announcement price

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Nifty Microcap 250market · in no size index; the smallest one is used-0.2%+3.3% vs market

IT Enabled Services peers, median of 73sector-0.1%+3.2% vs sector

On the reaction day the stock moved 3.3 pts more than Nifty Microcap 250 and 3.2 pts more than its IT Enabled Services peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

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UpDownMarket · Nifty Microcap 250Sector · IT Enabled Services peers, median of 73Pending

Minute windows have no benchmark: there is no intraday index history to compare against.

AI summary

Amagi Media Labs announced an expanded partnership with TV9 Network covering end-to-end CTV and digital operations including feed management, distribution across Connected TV platforms, and monetization. TV9 becomes the first broadcaster in India to go live with Amagi's AdFlow Orchestrator, a POIS-based ad solution. The deal builds on their multi-year relationship and consolidates operations under a unified framework. TV9 reports gains in viewership retention, time spent, and monetization since deployment.

Likely market impact

Strengthens Amagi's position in India's CTV and FAST ecosystem; signals revenue growth from expanded scope with a leading news network.