NDTV adopts Amagi AdFlow Orchestrator for streaming TV ads
AMAGI · price
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On October 22, 2026, Amagi said NDTV adopted AdFlow Orchestrator for free ad-supported streaming TV and internet-connected TV. It automatically splits traditional TV ad breaks, which can run 15 to 18 minutes, into shorter platform-specific segments to improve viewer retention, ad fill and monetization. Amagi also added editorial controls, smoother transitions and performance visibility. No contract value, duration or revenue contribution was disclosed.
The adoption supports Amagi's product credibility and potential streaming monetization growth, but the financial size and near-term earnings effect are unknown.