Bajaj Electricals Limited has informed the Exchange that the Board of Directors at its Meeting held on September 23, 2025, has granted its consent for the acquisition of the Morphy Richards Brand
BAJAJELEC · price
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On the reaction day the stock moved 1.7 pts more than Nifty Microcap 250 and 1.9 pts more than its Household Appliances peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.
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Bajaj Electricals Limited's Board of Directors, at a meeting on September 23, 2025, approved the acquisition of the 'Morphy Richards' brand and related intellectual property from Glen Electric Limited (part of the Glen Dimplex Group, Ireland). The deal covers India, Nepal, Bhutan, Bangladesh, the Maldives, and Sri Lanka, for a consideration of INR 146 crore (excluding taxes). The transaction is subject to execution of definitive agreements and receipt of statutory and regulatory approvals. Further disclosures will follow once agreements are signed and milestones are reached.
This acquisition strengthens Bajaj Electricals' consumer durables portfolio by adding a well-known international brand in the kitchen and home appliances space, potentially boosting future revenue. The deal is modest in size relative to the company and is not expected to materially impact stock price in the short term, pending definitive agreements.