Bharti Airtel Limited has informed the Exchange regarding a press release dated January 29, 2026, titled "'In a global first, Airtel provides 360 million Indians with free access to Adobe Express Premium'".
BHARTIARTL · price
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On the reaction day the stock moved 0.4 pts more than Nifty 100 and 1.3 pts more than its Telecom - Cellular & Fixed line services peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.
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Bharti Airtel has announced a partnership with Adobe to provide free access to Adobe Express Premium to all its 360 million customers in India. The company is calling this a 'global first' — making a premium creative software tool available at no extra cost to its entire subscriber base. The offer is aimed at boosting customer engagement and adding value to Airtel's service bundle. The announcement is based on a press release dated January 29, 2026, and no financial terms or revenue impact details were disclosed in the filing.
This is a customer engagement and retention initiative rather than a direct revenue driver, so it is unlikely to move the stock on its own. However, it may support Airtel's long-term ARPU (average revenue per user) growth strategy by deepening the value proposition for subscribers.