Bharti Airtel Limited has informed the Exchange regarding a press release dated May 15, 2025, titled "Airtel launches Fraud Detection Solution, a First in the World".
BHARTIARTL · price
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Bharti Airtel has launched a new Fraud Detection Solution that detects and blocks malicious websites in real time across all communication platforms including email, WhatsApp, Telegram, SMS, and browsers. The AI-powered tool is being offered free of cost to all Airtel mobile and broadband customers and works by scanning internet traffic against global threat databases and Airtel's own database of threat actors. The service is currently live in the Haryana circle with a nationwide rollout planned soon. Airtel claims this is a 'first in the world' solution and says it has already reached strong accuracy levels after 6 months of trials.
This is a customer-experience enhancement rather than a direct revenue driver, but it could strengthen customer loyalty, reduce churn, and differentiate Airtel from competitors like Jio and Vi. No immediate financial impact on stock price expected, though it reinforces Airtel's positioning as a tech-forward telco.