Brigade Enterprises Limited has informed the Exchange regarding a press release dated February 26, 2026, titled "Strategic Partnership between Brigade Group and Primus Senior Living to Develop Senior Living Communities".
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Brigade Group has partnered with Primus Senior Living to launch three senior living communities across Bengaluru and other South Indian cities. The projects carry an expected Gross Development Value (GDV) of around Rs. 750 crores and will add roughly 600+ units to their combined senior living portfolio. Two of the three projects will be integrated within Brigade's larger township developments, offering access to shared amenities such as wellness centres, medical bays, and hobby lounges. Brigade already operates one senior living community (Parkside at Brigade Orchards) since 2017, and this partnership builds on that experience. The collaboration targets the growing senior living market in South India, which accounts for nearly 60% of sector growth.
This partnership expands Brigade's footprint in the fast-growing senior living segment without significant capital outlay, as Primus brings operational expertise. For shareholders, it diversifies revenue streams into a niche, high-margin vertical and strengthens Brigade's brand in integrated townships, though the Rs. 750 crore GDV is modest relative to Brigade's overall portfolio.