Dr. Reddy's ends Novartis India brand distribution deal
DRREDDY · price
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Dr. Reddy's has terminated its February 2022 agreement with Novartis India for distributing and promoting select brands in India. The termination follows a change in the controlling shareholding of Novartis India. Dr. Reddy's will continue to commercialize these brands until September 30, 2026.
Loss of Novartis brand portfolio in India may pressure domestic revenue after September 2026 transition.