Announced Thu, 16 Apr · 13:30 IST

Eco Hotels and Resorts Limited Announces Strategic Partnership with Kesari Tours Pvt. Ltd. to Strengthen Presence in Spiritual Destinations.

Marquee Jv AnnouncedStrategic Transactions View source PDF

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AI summary

Eco Hotels and Resorts Limited has entered into a strategic partnership with Kesari Tours Pvt. Ltd., a leading Indian travel company specialising in pilgrimage and leisure travel. The collaboration targets key spiritual destinations including Varanasi and Ayodhya. Eco Hotels will leverage Kesari Tours' established distribution network in pilgrimage travel to offer curated stay experiences aligned with spiritual journeys. The company states this aligns with its asset-light and distribution-led growth strategy, with expected benefits including higher occupancy levels and improved revenue per available room (RevPAR). The partnership combines Eco Hotels' sustainable hospitality focus with Kesari Tours' travel expertise.

Likely market impact

This partnership signals Eco Hotels' intent to tap into India's high-growth spiritual tourism market without heavy capital investment, potentially improving occupancy and revenue metrics in targeted destinations.