Eicher Motors Limited has informed the Exchange regarding a press release dated November 04, 2025, titled "ROYAL ENFIELD CELEBRATES 125 YEARS OF PURE MOTORCYCLING AT EICMA 2025 WITH AN EXCITING NEW LINEUP THAT BLENDS TRADITION AND INNOVATION".
EICHERMOT · price
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Awaiting price reaction for this filing.
Royal Enfield, Eicher Motors' motorcycle division, unveiled multiple new products at EICMA 2025 in Milan to mark its 125th anniversary. Key launches include the all-new Bullet 650 powered by a 650cc parallel-twin engine (priced from £6,749 in the UK to $7,499 in North America, available from 2026), the Classic 650 125th Anniversary Special Edition, the Himalayan Mana Black adventure edition (priced at €6,600 in Italy and £6,400 in the UK, bookings open), and the Shotgun 650 x Rough Crafts limited edition restricted to 100 units globally. The company also showcased the Flying Flea S6, a scrambler-styled electric motorcycle under its new city+ EV brand, with a planned launch by end of 2026. Royal Enfield highlighted its expansion strategy across electric mobility, premium ICE motorcycles, and special editions targeting India, Europe, North America, and APAC markets.
This is primarily a brand-building and product showcase event with no direct financial guidance. Positive for long-term brand equity, particularly the entry into electric mobility (Flying Flea) and continued premium portfolio expansion, but no immediate revenue impact for the current fiscal year.