Emami Limited has informed the Exchange regarding a press release dated May 07, 2026, titled "Emami Limited Acquires Majority Stake in Vedix and SkinKraft, Strengthening Play in Personalised BPC Segment".
EMAMILTD · price
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Emami Limited has agreed to acquire a 60% stake (fully diluted) in IncNut Digital Pvt. Ltd., the operator of personalised D2C beauty brands Vedix and SkinKraft, for a total consideration of Rs. 321 crore. Performance-linked adjustments will apply over a 24-month period. Emami also has a commitment to acquire the remaining 40% stake in tranches within 4.5 years from closing, with consideration tied to future performance metrics. Vedix offers Ayurvedic-based personalised haircare and wellness, while SkinKraft follows a dermatology-led, clinically validated approach to skincare and haircare. Both brands operate strong D2C platforms with high repeat engagement and subscription adoption. The acquisition strengthens Emami's BPC portfolio alongside its existing brands The Man Company and Brillare.
The deal gives Emami a foothold in the high-growth personalised beauty segment, aligning with shifting consumer preference toward customisation and efficacy. It expands Emami's BPC portfolio with science-led and Ayurvedic brands, and positions the company to capture long-term demand in India's personalised beauty market. The staged buyout of the remaining stake may involve further cash outflows over the next 4.5 years.