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Exhicon Events Media Solutions has entered into a strategic partnership charter with ICICI Lombard General Insurance Company. The collaboration aims to advance awareness, adoption, and integration of Exhibition Insurance across India's exhibitions and trade fairs ecosystem. Exhicon will leverage its venues, media platforms, and industry reach to drive insurance awareness, while ICICI Lombard will provide domain expertise and relevant insurance solutions. The partnership is expected to create adjacent revenue opportunities through ecosystem-led monetization and enhanced platform value over the medium to long term.
This partnership positions Exhicon as an integrated exhibitions ecosystem enabler beyond physical infrastructure, potentially opening new revenue streams from insurance-related services and deepening stakeholder engagement.