General Announcement For Himalaya Hashbrown Coins Approved by U.S. Restaurant Chain with 2,900 Outlets Himalaya Food International Limited
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Himalaya Food International's Hashbrown Coins have been approved by a major U.S. quick-service breakfast chain that operates 2,900 outlets nationwide. The product will be part of the chain's newly launched Breakfast Bowl, which already features Himalaya's French Toast Bites, expanding an existing partnership. A test launch is planned in 150 stores in early August 2025, with expected initial volumes of 3,000 bowls per day, eventually scaling to 58,000 bowls per day across all 2,900 outlets. The test phase alone will require about 25,000 lbs of par-fried Hashbrown Coins. Once fully rolled out, annual sales from this account are projected to exceed USD 5 million. The business will be managed through Mueller-Yurgae Associates, a food brokerage firm based in Iowa, USA.
This is a meaningful new export win in USD that broadens Himalaya's U.S. quick-service restaurant footprint and deepens an existing customer relationship. For a small-cap company, a USD 5+ million annual revenue opportunity is likely to be a significant growth catalyst, though execution and full-rollout timelines remain key things to watch.