Honasa Consumer acquires 95% stake in Reginald Men brand for Rs 195 Cr

Listed Co AcquisitionStrategic Transactions View source PDF Explain this filing

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Price reactionminutes from the announcement price · days from the prior close

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₹255.00

prior close

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announcement price

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Nifty Smallcap 250market · index membership as recorded later (tracked since Jun 2026)+0.8%+1.7% vs market

Personal Care peers, median of 13sector-0.4%+2.9% vs sector

On the reaction day the stock moved 1.7 pts more than Nifty Smallcap 250 and 2.9 pts more than its Personal Care peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

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Reaction day

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UpDownMarket · Nifty Smallcap 250Sector · Personal Care peers, median of 13Pending

Minute windows have no benchmark: there is no intraday index history to compare against.

AI summary

Honasa Consumer (Mamaearth) board approved acquisition of BTM Ventures, which runs the Reginald Men personal care brand for men. Will buy 95% stake initially at Rs 195 Cr enterprise value on a no-cash, no-debt basis, with the remaining 5% to be acquired after 12 months. BVPL posted Rs 74 Cr revenue in trailing 12 months ending Oct 2025 and Rs 18 Cr EBITDA. Implied EV/Revenue 2.6x, EV/EBITDA 10.9x. Deal expected to close in 4 weeks. Not a related party transaction.

Likely market impact

Expands Honasa into the fast-growing men's personal care category and strengthens its South India presence.