Strategic Partnership with LG Electronics India Limited and Launch of "JOJO TV" on LG Channels Platform
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▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
JOJO Limited has entered into a strategic partnership with LG Electronics India Limited to launch 'JOJO TV', a dedicated branded channel on the LG Channels platform (Channel No. 379 on LG Smart TVs). The channel is natively embedded in LG's connected TV ecosystem and is accessible to LG Smart TV users without any subscription barrier. JOJO Limited, which operates the world's largest Gujarati OTT platform, sees this as a significant expansion beyond app-based streaming into the connected TV living room market. The company views this as a defining milestone in its evolution from a regional streaming platform to a globally distributed connected TV brand, targeting audience growth, brand visibility, and long-term distribution scale.
Positive for shareholders as the partnership provides access to LG's wide Smart TV user base across multiple geographies, potentially driving subscriber growth and revenue expansion for JOJO's content platform.