Strategic Partnership with LG Electronics India Limited and Launch of "JOJO TV" on LG Channels Platform

Marquee JV announcedStrategic Transactions View source PDF Explain this filing

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Price reactionminutes from the announcement price · days from the prior close

+2.1%Reaction day

₹215.00

prior close

₹223.20

announcement price

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Nifty Microcap 250market · in no size index; the smallest one is used-0.1%+2.2% vs market

Film Production, Distribution & Exhibition peers, median of 12sector+0.3%+1.9% vs sector

On the reaction day the stock moved 2.2 pts more than Nifty Microcap 250 and 1.9 pts more than its Film Production, Distribution & Exhibition peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

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AI summary

JOJO Limited has entered into a strategic partnership with LG Electronics India Limited to launch 'JOJO TV', a dedicated branded channel on the LG Channels platform (Channel No. 379 on LG Smart TVs). The channel is natively embedded in LG's connected TV ecosystem and is accessible to LG Smart TV users without any subscription barrier. JOJO Limited, which operates the world's largest Gujarati OTT platform, sees this as a significant expansion beyond app-based streaming into the connected TV living room market. The company views this as a defining milestone in its evolution from a regional streaming platform to a globally distributed connected TV brand, targeting audience growth, brand visibility, and long-term distribution scale.

Likely market impact

Positive for shareholders as the partnership provides access to LG's wide Smart TV user base across multiple geographies, potentially driving subscriber growth and revenue expansion for JOJO's content platform.