Announced Thu, 9 Jul · 17:46 IST
Lux Industries Vertical B inks Reebok brand licensing deal for India
Strategic Transactions View source PDF
LUXIND · price
▲ positive · ▼ negative · ● neutral filings · teal = economic event · numbered = multiple that day (click to pick). Times IST.
Price reaction · full curve 14 horizons · vs prior close
+7.0%1-day move
₹1222.20
prior close
₹1266.00
base price
After-mkt
timing
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+4.8+3.6+3.5+3.4+7.0+6.1+5.0+5.1+4.6+2.8————
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AI summary
Lux Industries' Vertical B has signed an exclusive Brand Licensing Agreement with UK-based RILUK IPCO Limited, the owner of the Reebok brand. Under the deal, Lux can design, make, and sell men and women innerwear and thermal wear in India using the Reebok name. The agreement starts this year and carries a ten-year renewal option. RIL is not a related party and no equity has been issued. Specific royalty and volume terms have not been disclosed yet.
Likely market impact
Positive for portfolio expansion via a global brand. Watch for royalty terms and revenue contribution from Reebok innerwear.