Mahindra XEV 9S and XUV 7XO record 93,689 bookings worth over Rs 20,500 crore

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On the reaction day the stock moved 0.3 pts more than Nifty 100 and 0.5 pts more than its Passenger Cars & Utility Vehicles peers, over the same two closes: a difference in percentage points, not a measure of what the filing did.

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AI summary

Mahindra announced 93,689 combined bookings for its new XEV 9S and XUV 7XO SUVs as of 2 PM on January 14, 2026. The booking value exceeds Rs 20,500 crore at ex-showroom price. XUV 7XO deliveries have commenced, and XEV 9S deliveries will start from the week of January 26, 2026. Both SUVs are available in electric, diesel, and petrol variants.

Likely market impact

Strong consumer demand signal for Mahindra's SUV portfolio, supporting near-term revenue visibility and reinforcing SUV market leadership.